Conceit, a Filipino streetwear brand, is making its mark on the local fashion scene by redefining the meaning of confidence. 
 

The brand's CEO, Sam Jacinto and Co-founder Kim Mark Dacallos, launched Conceit in 2020, during the pandemic as a new business venture to survive a difficult period. Conceit's mission is to empower individuals to feel good in their clothes and express their self-worth without seeking approval.

From Breakup to Breakthrough

Jacinto selected the brand name "Conceit" during a difficult breakup, a time when he was concentrating on self-love. He regarded "conceit" as a controversial yet appropriate term for recognizing one's value unapologetically, seeking to reshape the word's unfavorable associations into an uplifting message of self-assurance.

Conceit began its journey online by selling simple, high-quality black and white shirts, deliberately avoiding loud or colorful branding. The company was self-funded, with all earnings reinvested into the business. Despite facing obstacles that normally a clothing brand can possibly experience, Jacinto persevered and grew Conceit by prioritizing customer feedback and gut-feel.

Minimal, Emotional, Quietly Confident Pieces
 

While the Philippine streetwear scene is dominated by boastful, printed designs, Conceit has carved a niche for itself by offering minimal, emotional, and quietly confident pieces. The brand caters to a clientele that prefers to express their inner intensity without being outwardly showy. Conceit's clothes are not for impressing others but for self-expression, and the brand is built on finding a "frequency" that connects with its customers rather than chasing trends.